Changing
the future
of work.
Upward economic mobility for millions of American workers has been hampered by myths and stereotypes. The research tells a different story, and now we're working together to build a new national narrative.
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Leading the tear
Brought together by the shared insight that myths and misperceptions limit upward economic mobility for the 50% of workers in the U.S. who don't have a college degree, nonprofits Opportunity at Work and the Ad Council lead the coalition that is uniting to tear the paper ceiling.
Opportunity at Work engages with corporate, philanthropic, and workforce partners to directly address the barriers that face STARs - workers who are Skilled Through Alternative Routes, rather than through a bachelor's degree. Their landmark research has brought new light to the skills and potential of the 70+ million workers in the U.S. who are STARs, while its innovative talent marketplace, Stellarworx, enables companies to more easily find and hire STARs.
The Ad Council is where creativity and causes converge. Bringing together the most creative minds in advertising, media, technology and marketing to address many of the nation's most important causes, the Ad Council has created some of the most iconic campaigns in advertising history. Friends Don't Let Friends Drive Drunk. Smokey Bear. Love Has No Labels. Their innovative social good campaigns raise awareness, inspire action, and save lives.
Watch the videos
Tear the Paper Ceiling – Anthem :60 | Skills-First Hiring
Tear the Paper Ceiling – Story Unfold :60 | Skills-First Hiring
